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Inbound marketing for startups, SaaS, and other companies: full guide and tips

A methodology of attracting traffic by providing users with demanded content (inbound marketing) looks very attractive. This tool is budget-friendly and effective in the long term. However, not every kind of business is ready to interact with potential customers and give them entertaining, engaging, catching content. How to bring B2B inbound marketing strategies to life?...

What is lead generation: costs, types, channels, methods

“Lead generation is a way to attract leads” © (unknown author). It’s not that hard to explain what lead generation is. It’s more difficult to convey to the reader why business leads are a topic that an entrepreneur must inevitably explore if they want their project to proceed, as Jim Collins puts it, “from good...

Business Unit Economics: Everything You Need to Know

To enable experienced investors and aspiring business enthusiasts alike to evaluate the results and financial future of a company, there is unit economics (UE). This is a tool that was invented by venture capitalists for evaluating potentially promising projects. Before investing in a business, it was necessary to make sure that the project would be...

Best Ways to Drive Traffic to Your Website: SEO & Other Approaches

Your website is fully functional, the creative team is assembled, and you’re totally ready to share fresh ideas with the world or introduce some unique product to the market. The only thing left is to figure out how to let people out there know about your brave endeavors. Even the best-looking website on the Web...

10 Instagram Advertising Mistakes or ‘Instagram Targeting for Newbies’

Targeted Instagram advertising has become a relevant and effective tool for brand awareness and client engagement. Today, the social network has 854.5 million users worldwide and generates billions of dollars in ad revenue annually. Giant brands such as Apple, Nike, or H&M use Instagram ads to reach as many of their target audience as possible....

How to Write Case Studies and Why Do You Need Them?

What is a case study for your business? It’s an effective (and fascinating!) way to tell the world about the high value of your product/service, your major achievements – and gain confidence in yourself. Case studies are interesting, and they’re much clearer than ordinary reviews – after all, they explain in detail HOW you solved...

Gamification In Marketing: Advantages And Best Practices

Life is a game. Everyone who accepted this simple truth invented their own rules a long time ago and made their lives easier and more interesting. Marketers, for example, have implemented this principle decades ago. When the dull and annoying ads had stopped being effective and the price for boring marketing researches had surpassed the...

Email Marketing Vs Spam: Infographics

How often do you stumble upon a commercial letter while browsing your email? We are sure that in modern realities almost everyone receives such letters at least once a week. You bought something on the Internet – you got a message about upcoming discounts. We bought concert tickets online – we received a notification about...

How to Write an Effective Title Tag

The first step in any SEO strategy is on-site optimization. If it’s done right, you’ll see your website in the top rankings of the search engine. It will not be an exaggeration to say that the tag Title (SEO) is the cornerstone of optimization. The webpage title people see on the search engine results page...