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Why do entrepreneurs choose Shopify to start their online store? It’s simple and convenient, provides a variety of customizable themes, can be easily integrated with social media and email marketing services, and includes numerous built-in tools. At the end of all settings and work of a designer, business owners get a fully working website ready...

A methodology of attracting traffic by providing users with demanded content (inbound marketing) looks very attractive. This tool is budget-friendly and effective in the long term. However, not every kind of business is ready to interact with potential customers and give them entertaining, engaging, catching content. How to bring B2B inbound marketing strategies to life?...

“Lead generation is a way to attract leads” © (unknown author). It’s not that hard to explain what lead generation is. It’s more difficult to convey to the reader why business leads are a topic that an entrepreneur must inevitably explore if they want their project to proceed, as Jim Collins puts it, “from good...

Your website is fully functional, the creative team is assembled, and you’re totally ready to share fresh ideas with the world or introduce some unique product to the market. The only thing left is to figure out how to let people out there know about your brave endeavors. Even the best-looking website on the Web...

Targeted Instagram advertising has become a relevant and effective tool for brand awareness and client engagement. Today, the social network has 854.5 million users worldwide and generates billions of dollars in ad revenue annually. Giant brands such as Apple, Nike, or H&M use Instagram ads to reach as many of their target audience as possible....

What is a case study for your business? It’s an effective (and fascinating!) way to tell the world about the high value of your product/service, your major achievements – and gain confidence in yourself. Case studies are interesting, and they’re much clearer than ordinary reviews – after all, they explain in detail HOW you solved...

Life is a game. Everyone who accepted this simple truth invented their own rules a long time ago and made their lives easier and more interesting. Marketers, for example, have implemented this principle decades ago. When the dull and annoying ads had stopped being effective and the price for boring marketing researches had surpassed the...

How often do you stumble upon a commercial letter while browsing your email? We are sure that in modern realities almost everyone receives such letters at least once a week. You bought something on the Internet – you got a message about upcoming discounts. We bought concert tickets online – we received a notification about...