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10 Instagram Advertising Mistakes or ‘Instagram Targeting for Newbies’

Targeted Instagram advertising has become a relevant and effective tool for brand awareness and client engagement. Today, the social network has 854.5 million users worldwide and generates billions of dollars in ad revenue annually. Giant brands such as Apple, Nike, or H&M use Instagram ads to reach as many of their target audience as possible....

How to Write Case Studies and Why Do You Need Them?

What is a case study for your business? It’s an effective (and fascinating!) way to tell the world about the high value of your product/service, your major achievements – and gain confidence in yourself. Case studies are interesting, and they’re much clearer than ordinary reviews – after all, they explain in detail HOW you solved...

Gamification In Marketing: Advantages And Best Practices

Life is a game. Everyone who accepted this simple truth invented their own rules a long time ago and made their lives easier and more interesting. Marketers, for example, have implemented this principle decades ago. When the dull and annoying ads had stopped being effective and the price for boring marketing researches had surpassed the...

Email Marketing Vs Spam: Infographics

How often do you stumble upon a commercial letter while browsing your email? We are sure that in modern realities almost everyone receives such letters at least once a week. You bought something on the Internet – you got a message about upcoming discounts. We bought concert tickets online – we received a notification about...

How to Write an Effective Title Tag

The first step in any SEO strategy is on-site optimization. If it’s done right, you’ll see your website in the top rankings of the search engine. It will not be an exaggeration to say that the tag Title (SEO) is the cornerstone of optimization. The webpage title people see on the search engine results page...