In today’s world, the Internet gives freedom of speech to everyone. In a few clicks, you can share your opinion on some product or service. They can spread their word via blogs, forums, social media, etc., and you’re defenseless against them. It’s impossible to control and filter everything people write about your company.
To exclude negative reviews from the SERPs, we use authoritative online resources like large news websites, thematic portals and forums, your customers’ personal blogs, and websites. To fill the SERPs with positive feedback, we use the following approaches: