What is a marketing strategy?
It’s a set of steps companies take to form marketing goals and arrange the implementation of these goals on the market. Your business needs marketing strategy services to choose the direction for scaling. Also, a strategy helps to identify opportunities and prospects for the development of the company and its products and define its growth points. A marketing strategy is a short or long-term plan that allows you to prioritize tasks and reach out to potential leads, turning them into customers. A marketing strategy structures and organizes the activities of the marketing department, sales department, and the company in general.
Marketing strategy vs. Strategic marketing
A marketing strategy is a part of marketing as a whole aimed at answering the key questions: what to sell, how to sell, whom to sell to, and how to promote what you’re selling? Strategic marketing is an approach that looks at marketing from a greater perspective. While a marketing strategy usually lasts for a year or so, strategic marketing is stretched out for longer terms (a 3-year time frame isn’t a limit). The goal of a marketing strategy is to build a brand and market your business. Strategic marketing focuses on driving the business in the right direction.
What is a result of the marketing strategy service?
Upon developing a marketing strategy, you get valuable data on your company’s goals and position on the market. You also learn how to interact with the consumer, what tools to use to achieve the goals, and how to stand out from the competition. A marketing strategy does a great job organizing your actions for the year ahead, helping to manage the workflow and tasks that need to be completed. It’s a chance to take a closer look at your strengths, prospects, and weaknesses, making the best of the first two and working on the latter. Overall, you receive an action plan for a certain period.
What is a marketing mix and what place does it take?
A marketing mix is a vision of what to sell and how to sell it, how to influence the consumer and communicate with them. Typically, marketing consulting packages come with three key marketing mix models – 4P, 4C, and 7P.
4P stands for:
- Product (what the market or target audience needs),
- Price (the product cost and the level of sales profitability),
- Promotion (distribution model),
- Place (the location where the product is accessible to customers).
The 7P model adds new elements:
- Process, (customer-company interaction)
- People (buyers, partners, employees, etc.),
- Physical evidence (a place where the company provides services/products).
4P and 7P are more classic but outdated models. The 4C model standing for:
- Consumer (customer characteristics),
- Cost (pricing for the consumer),
- Convenience (consumer comfort),
- Communications (how you reach out to the consumer) is the concept of new consumerism, focused on the client’s needs.
How much does a marketing strategy cost?
The price is set individually for each project and depends on the complexity of the business, the competitive environment, as well as the novelty of the product/market.
How to order marketing strategy services?
Feel free to complete the application form on our website or contact us directly by phone. We’ll make sure the cost fits your budget and the plan meets your demands.