What is an external link analysis?
Inbound link analysis is the study of the link profile of a site and its competitors to determine the problems that hinder its successful growth, as well as create a working link promotion strategy. A link audit is also a way to “prevent” a site from falling under search engine filters, which menaces its removal from search results.
External links research is carried out at different stages of site development – before launching, it helps to study the link promotion strategy used by competitors and gives information about their link mass to existing sites.
In addition to data on the number and quality of backlinks, the audit report contains recommendations for the safe building of a link profile. It also includes information on the backlink audit costs, the number of needed external links, the frequency of their placement, suitable sites for their placement.
mposed on your site.
What do you get after auditing backlinks?
- Quality score and link profile distribution.
- Evaluation of link anchor spamming.
- The dynamics of the growth of links to website pages.
- Link promotion strategy.
- The results of competitors link strategy research.
- List of toxic links to remove.
Why is it important to conduct regular link analysis
If you think that it’s enough just to “check my site for toxic links” once, we will disappoint you. Checking the site for external links should be performed regularly. This is important because the chaotic formation of a link profile, when the owner or site optimizer is not tracking it, occurs continuously. A regular check for toxic links helps:
- find “bad” spam links that slow down the site’s movement to the top positions in search results;
- analyze the number of backlinks and, based on this data, adjust the link promotion strategy;
- check the site for external links with dofollow and nofollow values, correct them if necessary;
- analyze the relevance of external links to maintain a natural link profile and reduce the risk of getting penalties from search engines;
- track the growth dynamics of the external links, detect sharp jumps in their growth, determine the cause of such jumps and, if they were caused by the actions of competitors, quickly remove these links.
What is a “toxic” link
Before you start typing “check for toxic links to my website” you need to tell a difference between the good and the bad links. A “toxic” backlink is a link posted on a site that has a low level of trust from search engines. Examples of such resources:
- Trash link sites – sites with minimal amounts of useful content, on the pages of which many dofollow links are haphazardly added.
- Websites that have embedded malicious code or that infect users’ computers with viruses.
- An unprofessionally created PBN network – it is a network of sites designed specifically for the promotion of the main site.
- Sites whose pages are poorly indexed by search engines.
Until 2012, there was no buzz around “bad” links, since they did not have a negative impact on website promotion. Because of this, the competitor’s backlink audit services were also not in demand. However, with the release of the Google Penguin algorithm update, the situation has changed – sites whose SEO strategy was based on the purchase of a huge number of links without regard to their quality began to disappear from the search results. In the nearly 10 years since the release of this update, the Google Penguin algorithm has become much more accurate in identifying toxic links and penalizing sites that such links lead to. Because of this, today, independent link promotion of an online resource, without the participation of a good SEO agency with a top inbound link checker for a website, usually ends with sanctions from the search engines.
The sudden appearance of dozens or hundreds of trash links leading to your site may indicate that your competitors have decided to play against the rules. You can prevent the negative consequences of such actions if you conduct a link analysis regularly. We recommend that you entrust this business to professionals that provide the best backlink audit service – although you can check backlinks on your own, you will have to spend a lot of time and money on buying and learning special tools. So, you really can save costs to perform a link audit by ordering a special service.
What is a good link
A “good” backlink is a link that is posted on a site with a high level of trust from search engines. Like in the offline world, such links give the same result as if a well-known politician, show business figure, or niche expert told his audience about your company. An important characteristic of sites that host “good” links is the relevance of their subject matter to the topic of your online resource.
“Good” inbound links are a search engine ranking factor. With a systematic and thoughtful placement of such links on authoritative resources, the position of your site will begin to grow. We recall that the of the competitors link mass analysis helps to find such links from these sites – they can be used as a hint when looking for donor sites.
How much does SEO link audit cost?
If you plan to order a link analysis, the price of this service will be calculated individually. The main factor that affects the cost of checking backlinks to the site is the market in which your business is developing. In the case when your business environment is highly competitive with serious players, you will have to spend more time and resources on analyzing their link mass. The cost can also be influenced by the age of the online resource – more often, the older the site, the more other sites link to it and the more work will have to be done to analyze all links in detail.
To find out the exact price for the link profile audit of your own site or online resources of competitors, send a request on this page. The FIVE MEDIA agency managers will perform an express analysis of the website links and the cost will be announced to you immediately after that.
How to order a link audit
To order link profile audit service to the site of your business or competing sites, fill out the application on this page. You can also order the link audit service by calling +38 (098) 693-07-44 or by sending an email to [email protected]. Our managers will study your application, clarify all the details and name the exact price and duration of work.