Semantic Analysis

Searching for the most popular and relevant search request according to the needs of a company.

Adwords Customization

Starting Adwords account, creating and customizing all the necessary features, creating campaigns.

Analysis and Maintainance

We track the results of every campaign in Adwords to improve your advertising strategy and get the best of PPC.


Pay Per Click

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    See what our clients say

    At first, trying to persuade customers to develop a contextual advertising strategy seems like a challenge. Expensive, difficult, high competition... But there is nothing that our team cannot cope with. High conversion rates + cost-effectiveness due to meticulous optimization of impressions repeatedly confirms: contextual advertising from FIVE MEDIA is a must among traffic channels.

    Benefits of Running Google Ads

    Faster ad campaign launch

    Once the contract with the client is concluded, it usually takes around 1-2 days before the ads start popping up. The timing and cost of contextual advertising depend on several factors like the type of advertisement and website, the number of pages to be advertised, and so on.

    Instant results

    New clients will start calling, leaving applications, or making purchases the very next day after the ads are launched. This makes pay-per-click (PPC) advertising services the # 1 option for both new websites that don’t yet get visits from search results and old ones that seek further traffic and profit increase.

    Low customer cost

    With the right Google Ads setup, the budget won’t go down the drain, and the customer acquisition cost will remain low. Data collection and analysis helps to optimize campaigns and cut costs of attracting clients. At the same time, conversion grows and the business gets more profit.

    Large coverage

    More than one-third of the planet uses the Internet regularly. Some of the users surf the Web for information, while others use it to book a service or buy a product. PPC search marketing makes sure your ad will hit the target audience.

    Flexible settings

    For the advertisement to reach 100% of the potential clients, Google Ads has configuration settings to show ads only in a specific country or region, at a specific time. It also allows for controlling the daily budget, selecting websites for targeted advertising, and performing detailed segmentation of future clients by several parameters.

    Predicted result

    In contextual advertising, you pay per every click on the ad. Your account can tell how many times the ad was shown, how many clicks it got, and how much it cost. This information helps to make accurate predictions on the number of targeted actions and the profit that a company will gain, opting for pay-per-click campaign management services.

    The main tasks when working with contextual advertising

    • 1

      Attract the client’s attention

      Google displays up to four ads at the top of the search results page and up to four at the bottom. If a user searches for a product, they’ll also see a shopping ad block on this page. To make the ad stand out against the background of competitors' ads, we make a catchy title and add extra information: links, phone numbers, special characters, etc.

    • 2

      Boost the click-through rate

      The user won’t click on an ad offering to repair a dead laptop if they googled “buy a laptop.” To increase the number of clicks on your ads, we select the correct keywords for each page you advertise and use other approaches like adding a call-to-action to the ad text.

    • 3

      Reduce the cost of pay-per-click advertising on Google

      When an advertising campaign is set up and launched, and there’s enough information on your Google ads account, we perform its in-depth analysis. This helps to identify queries that can be optimized for your PPC ads, lowering your cost-per-click without negatively impacting other parameters.


    How we work

    • 1

      We analyze the niche and form a strategy

      A perfect advertising campaign should bring the client as much profit as possible with minimum spending. To do this, first of all, we analyze the target market, competitors, and the goods/services that will be advertised. We also check if there are any errors on the website the user will go to after clicking on the ad that might reduce the campaign’s effectiveness. We hate template solutions, so this stage always results in an individual strategy thought out to the tiniest detail.

    • 2

      We collect semantics

      A successful PPC marketing campaign is impossible without collecting a semantic core. It contains key phrases or words that form user queries and trigger your ads. Using powerful services and technologies, we compile a list of these phrases and words, also adding stop words that won’t trigger the ad. Next, we group similar queries and distribute the resulting groups among advertising campaigns and ads. Well-collected semantics is a guarantee that users will see only the ads they might need.

    • 3

      We plan the budget

      When you plan a contextual advertising campaign, the cost of PPC management is the main concern. To predict and plan the campaign budget, we analyze keywords, recommended bids per click, competitors' costs, and some other parameters. Completing this step gives you an understanding of how much the ad will cost and prevents unwanted budget spending.

    • 4

      We draw up a unique selling proposition (USP)

      When a user wants to buy or order a product online, they have to choose between offers from different websites. And the one that somehow stands out from others wins. And the key to this “somehow” is the basis of the USP, which comes as part of our pay-per-click management services – by the way, the pricing can be negotiated when concluding a contract. A business with a well-thought-out USP always has a better chance of winning a competitive war.

    • 5

      We create advertising campaigns

      We use an individual approach, creating and customizing advertising campaigns, as well as ad content, taking all the aspects into account, including the specifics of the business and advertised service/product, the seasonality of the offer, as well as other parameters. At this step, we focus on the effectiveness of contextual advertising, considering the company's budget, its online recognition, and some other indicators. A well-tuned advertising campaign bolsters visits and conversions.

    • 6

      We analyze and adjust the campaign

      From the moment the ads start showing in Google search results and on partner websites, we analyze campaigns and find what positively affects conversion and reduces the effectiveness of advertising. Based on this data, we perform additional settings in Google Ads, adjust the campaign, and thereby increase the website traffic and completed targeted actions.

    • 7

      We boost sales growth

      Even perfectly tuned pay-per-click search engine advertising can be improved. To do this, we’re developing ways to increase the number of calls, applications, or purchases on the site, working out a strategy to expand the reach of the target audience and reduce the customer acquisition cost (CAC). As a result, we keep our PPC management prices low and the number of applications on your website high. At this stage, it’s best to start connecting other digital marketing channels that will generate even more revenue.

    Why you need to order contextual advertising at FIVE MEDIA

    Extensive experience

    As a PPC marketing agency, we’ve been attracting new clients through contextual advertising to companies from Ukraine, Europe, and the US since 2006.

    Customized solutions

    For each website, we develop a personal strategy to boost profits through paid advertising in Google Ads.

    We love solving complex problems

    We help to increase sales even those companies that have already lost hope of surviving in a highly PPC competitive environment.

    Increased conversion

    We implement solutions that increase the number of applications or purchases with a gradual decrease in CAC.

    We’re always in touch

    We answer questions and advise clients seven days a week.

    Detailed reports

    We provide detailed and structured info on traffic, conversions, and expenses, as well as other PPC services.

    What you need to know about contextual advertising

    What does contextual advertising mean?

    Every time you see ads in the form of text, graphics, video, or product blocks on the Internet, you’re dealing with contextual or PPC advertising. These ads are shown to users based on their search query, activity on websites, and interests. They’re displayed on Google search results pages, partner sites, in mobile applications, YouTube videos, etc.

    Types of contextual advertising for websites

    Here are the main types of contextual advertising:

    1. Search engine advertising Text and links displayed on search results pages. PPC search engine internet marketing is based on it.
    2. Display Network (DN). Often referred to as “banner ads,” these advertisements are displayed as graphics on websites and mobile applications.
    3. Shopping campaigns. A block with a photo, name, and price of the product displayed on the Google search results page..
    4. Video advertising. Video inserts shown when watching videos on YouTube and video players on partners’ websites.

    Search engine website advertising

    Объявления поисковой контекстной рекламы отображаются вверху и внизу выдачи Гугла. Состоят из заголовка, клик по которому направляет на рекламируемую A PPC search engine ad is displayed at the top and bottom of a Google search results page. It’s a headline that directs to the advertised page and some ad text. Sometimes it includes other elements, such as links, physical addresses, phone numbers, or reviews.
    Search engine ads match a user’s search query and show up after the user types certain keywords in the Google search bar.

    Setting up Google Ads remarketing

    Remarketing is a form of advertising by which ads are shown to users who have already visited the website or performed a targeted action on it. Correct remarketing increases conversions, saves budget, and raises company awareness.
    Google PPC services include a variety of options for remarketing. The main ones are:
    Standard — ads are displayed on Display Network websites;
    Dynamic — ads are displayed on DN sites in the form of a banner with a specific product the user was interested in earlier;
    Search engine — ads are shown in search results;
    Video marketing — video ads on YouTube.

    Display Network (DN)

    The Display Network is a network of online resources and mobile applications that can display ads. In addition to partner sites, it also includes Google services: YouTube, Gmail, Play Store, and others. Advertising formats in the Display Network: text, static or animated images, videos.
    The main tasks the DN solves are raising brand awareness and increasing traffic and conversion rate. Display networks are often used for remarketing and displaying banner ads.

    Video promotion(DN)

    Video ad displays visual content of varying duration on YouTube and Google partner websites. TrueView Video Discovery ads are shown as separate clips on the YouTube search page, video watch pages, and the home page of the YouTube mobile application.
    Video promotion offers brands a more interactive way to tell about themselves or their products, getting more traffic and customers.

    5 reasons why you need Google contextual advertising

    1. Google Ads is a proven tool for lead generation and customer acquisition. From small companies to global brands – everyone uses it to attract the audience.
    2. Contextual advertising offers the most flexible settings. For example, you can specify the region and time to run ads with max efficiency.
    3. High return on investment in Google advertising, as it works on the Pay Per Click model.
    4. The results obtained during the advertising campaign are measurable and amenable to analysis. Your pay-per-click advertising agency can find out how many visitors the ad brought, how many of them performed the targeted action, and how much you spent on it.
    5. Google advertising only attracts targeted customers. If the user isn’t going to get married, they’ll never see an ad by a wedding agency.

    Benefits of contextual advertising

    • Fast launch. It usually takes one to two days to set up a PPC ad and launch it.
    • Fast results. The first calls and applications will come as soon as advertisements begin to appear in search results or on websites.
    • The target audience. Only those users who entered a relevant query in the search bar or performed a certain action online will see your ads.
    • Fine tuning. Advertising campaigns are optimized so that ads are displayed only to users who might be interested in them.

    The cons of contextual advertising

    • Cost per click determines how often your ads are shown in search results or on websites – the higher this price, the better the outcome.
    • If a user has an ad blocker installed on their browser, they won’t see the ads.
    • Contextual advertising ceases to bring results as soon as the company stops paying for it. And depending on the goals you set for the PPC agency, pricing can be an issue.

    FIVE MEDIA – top-quality PPC services

    FIVE MEDIA clients who order contextual advertising services choose to stay with us after they see the profits rise in the very first days. This is the feature that has helped us remain a successful business since 2006, despite the economic crises and high competition.
    Ukrainian, European, and American brands choose FIVE MEDIA also because not every pay-per-click management agency can offer what we give – instant return on investment and results above expectations. While competitors spend time and resources to keep the client and get them hooked on other services, we keep on doing quality work and help companies achieve the main goal – to get max profit with low costs.

    Frequently asked question about contextual advertising from our clients

    How does PPC advertising work?

    After the campaign is launched, ads begin to appear in places that correspond to their type – in Google search results if you run search engine ads or as clip on YouTube if it’s a video ad. Only users who enter the corresponding query in a search engine or performed certain actions online see the ads.

    How much does PPC advertising cost on Google?

    The cost is calculated individually for each website and depends on several parameters. For example, the type of advertising, competition in the niche, the number of advertised pages, etc. To find out the cost of Google advertising for your online resource, fill out an application on this page or contact us at [email protected].

    Why should I order contextual advertising?

    The key feature of contextual advertising is that it begins to boost traffic the next day after launch. Companies that have just started providing services or selling products online and haven’t got enough traffic yet benefit the most. Another important factor to consider if you’re interested in contextual advertising is that it boosts brand awareness.

    When to expect first results?

    Once we’ve received all the information from the client, we can start setting up an advertising campaign. It usually takes one day. But if you need multiple campaigns for the same website with several ads in each, it will take longer to set everything up. When contextual advertising is configured and launched, the client can expect the results as soon as the next day.

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