What is a website semantic core?
It’s a set of marker words that most accurately describe the topic and scope of the website. Words in a semantic core are its central concepts or, to put it metaphorically, a calling card a website “shows” to the search engine so that it recognizes and indexes it.
Graphically, a semantic core can be depicted as a static (unshakable) tag cloud: the central concept always remains in the middle, while less important keywords and combinations fade into the background.
What are keywords?
These are meaningful words and word combinations that characterize the content of the document: semantic extract, the essence of what’s being discussed on this page, or the benefits it brings to the reader. The most common and obvious analogy is tags on social media and filters in online stores.
What’s important In SEO is that keywords are, in fact, user queries to a search engine. In this regard, keywords are divided into types depending on the purpose of search queries, their frequency, and other parameters.
The main types of key queries
Commercial
Words used when looking for a product or service in order to become a client/consumer or to receive material benefits from a transaction.
Examples:
- lord of the rings book buy;
- bus tour tickets;
- keyword research price.
Informational
These are used when a person looks for a way to solve a problem, satisfies an interest, makes inquiries, or needs information not related to purchases or other types of commercial relationships.
Examples:
- how to boost iq;
- what to eat when sick;
- how to cure cold fast.
General
Custom queries that contain a subject of interest but don’t clarify the essence of the search. These queries are usually a single word and have no purpose verbs (such as “buy”).
Examples:
- double bike;
- warner bros studio;
- rihanna.
Location-dependent
Queries that depend on a person’s location and filter the search engine results by geography. Such queries can have features of commercial, informational, and general queries, and all of the above can also be geo-dependent.
Examples:
- tourists spots rome;
- dental clinic denver;
- boat buy california.
Apart from that, key queries are divided by the frequency of use into:
High frequency
The most popular keywords (like “game of thrones,” “elon musk,” “watch online,” etc.).
Mid-frequency
Less popular, or high frequency keywords with clarifications (“game of thrones book,” “swiss army knife,” “clothing logos”).
Low frequency
As a rule, these are queries that use special terminology and/or come with narrow-profile clarifications (for example, “power supply 9v 1.5a,” “lens adjustment sandusky,” “guitar fretboard”).
The benefits of a correct semantic core
- Correct website structure
A user-friendly and easy-to-read structure for a search engine increases the credibility of a website and its position in the SERP. - Max target audience coverage
A semantic core is a short, succinct formula of your target audience’s interests and needs. The closer the website semantics to them, the more traffic you’ll receive. - Target keywords
A semantic core contains the most relevant keywords that best satisfy the requests of Internet users interested in your services. Local keyword research will help to optimize a business with a physical address. - Precise keywords for contextual advertising
Contextual advertising needs a semantic core as much as an optimization plan does. In the process of assembling the core keywords, we also form a list of stop words for your context. - Website promotion strategy development
A pro keyword research agency will show you how to change the keyword structure to open new entry points to the website or boost the traffic flow to the existing ones. With the keywords from the semantic core, you can make a plan and technical requirement to start creating SEO-optimized content.
Who needs to order semantic core development?
Fast promotion of a new website or bringing an already launched project to the top of the SERP – tasks like these are impossible without a keyword research company.
New websites
The best option is to take care of the semantic core even before you start making a website. This way you won’t have to waste time correcting errors and dealing with crises later. If you skip competitive keyword research when starting the project, the money you’ll spend ordering the service later won’t pay off as quickly as it could if the core was ready for the launch.
Projects with bad traffic
You need a keyword research service when developing a core and properly optimizing metadata or creating and implementing SEO-friendly category descriptions and services/products pages. Over the past 5 years, not a single promotion strategy for a website losing to competition has been successful without developing a core of semantic keywords.
Information websites and blogs
For the content to work, and not just be “good and attractive,” you need to create it according to technical requirements, which, in turn, should be made based on the data from your target audience’s queries. This is the only way to purposefully increase traffic and track content performance. The only alternative approach is to hope for luck.
