Searching for bloggers
Having studied the services of working with influencers, we came to the conclusion that the most effective way to search is manual. Lack of a high-quality blogger base, a small percentage of representatives from Ukraine, a lack of communication through the site – these are the problems we encountered when working with blogger exchanges.
How to find bloggers?
STEP 1. Selection criteria
First of all, it is necessary to determine the criteria for selecting bloggers. At first, we asked the client with the attention to the search requirements. We strongly recommend you create a template with questions that the client will fill out before starting the search for influencers. Below is an example of a form:
In our case, the client has defined the following restrictions:
- with and without kids (children aged from 1 year);
- working businesswomen;
- important features: naturalness, absence of vulgarity, audience trust, since the blogger will be the face of advertising and the brand will be associated with them.
STEP 2. Create a letter template
Consider an introductory message to help the blogger define “What do you want?” and “What to offer you.”
“Good afternoon, my name is Tatiana. I represent the digital advertising agency FIVE Media. We are interested in your profile as an advertising platform. We look forward to collaborating. Tell me what are the conditions for posting a post/story on your page? “
Do not forget to send brief information about the product you want to promote and ask about available dates.
STEP 3. Search
Define the tags by it is easy to search for influencers. Find communities for influence marketing or thematic profiles-groups (for example, we were searching for Ukrainian medical bloggers). Review popular accounts and suggested recommendations for you (as in Figure 3).