How Does Content Make Money?
Content marketing involves building a good reputation for the company and a close connection with customers. Its aim is precisely to create content that is valuable to potential customers: reviews, tutorials, useful tips that can help you gain their trust and loyalty. Types of content are:
- Articles and news;
- Photo reports, funny pictures, videos;
- Interviews and podcasts;
- Infographics and reserch results.
The Process of Making Content
Content marketing, as usual, begins with the preparation of a content strategy. In general, the scheme of work here looks very simple:
- Strategy development, selection of site and making a content-plan;
- Creation and distribution of content;
- Analysis of the results and refinement of the promotion strategy.
