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How to Make your Shopify Site Rank: SEO Shopify Guide

Why do entrepreneurs choose Shopify to start their online store? It’s simple and convenient, provides a variety of customizable themes, can be easily integrated with social media and email marketing services, and includes numerous built-in tools. At the end of all settings and work of a designer, business owners get a fully working website ready...

Inbound marketing for startups, SaaS, and other companies: full guide and tips

A methodology of attracting traffic by providing users with demanded content (inbound marketing) looks very attractive. This tool is budget-friendly and effective in the long term. However, not every kind of business is ready to interact with potential customers and give them entertaining, engaging, catching content. How to bring B2B inbound marketing strategies to life?...

What is lead generation: costs, types, channels, methods

“Lead generation is a way to attract leads” © (unknown author). It’s not that hard to explain what lead generation is. It’s more difficult to convey to the reader why business leads are a topic that an entrepreneur must inevitably explore if they want their project to proceed, as Jim Collins puts it, “from good...

Business Unit Economics: Everything You Need to Know

To enable experienced investors and aspiring business enthusiasts alike to evaluate the results and financial future of a company, there is unit economics (UE). This is a tool that was invented by venture capitalists for evaluating potentially promising projects. Before investing in a business, it was necessary to make sure that the project would be...

Best Ways to Drive Traffic to Your Website: SEO & Other Approaches

Your website is fully functional, the creative team is assembled, and you’re totally ready to share fresh ideas with the world or introduce some unique product to the market. The only thing left is to figure out how to let people out there know about your brave endeavors. Even the best-looking website on the Web...